Most development decisions start with a design. The strongest ones start with a question: what is the most valuable thing this land can legally, physically and financially become?
A Highest & Best Use study tests every realistic option against four filters: what regulations allow, what the site can physically support, what the market will absorb, and which option delivers the strongest return.
Skipping this step is one of the most common reasons projects underperform. The right use is rarely the obvious one, and the cost of choosing wrong is locked in for decades.